Coors® beer was first introduced in April 1873 by a young man who began brewing a pilsner-style beer at the foothills of the Rocky Mountains in Golden, Colorado. It was here Adolph Coors developed the uniquely crisp, clean and drinkable "Mile High Taste" of Coors.
Coors is brewed with 100 percent Rocky Mountain water - always has been, always will be. All beer is 90 percent water, so using the best natural brewing water is key to this legendary brew. Knowing this, Adolph Coors selected Golden as the home of his brewery because its location, just east of the Continental Divide, ensured access to the freshest Rocky Mountain water.